Your story? I fell in love with furniture and design early in my career and my fascination has grown during my various rolls as a designer and project manager over the past 15 years. Like many professional women, I’ve worked around my family plan and this has influenced the direction of my career in some wonderfully creative way. After my 3rd child I found my love for fashion and furniture began to emerge as a creative spirit and became a central focus for my collaborative projects. I discovered that the incorporation of style, texture, colour, form and shape in what I was wearing in the frame perfectly complemented the focus of my lens and subject. Over the past 3 years this relationship has evolved and developed into an effective point of difference in the marketing and promotion of my clients objects and is what I am known for through my social media channels.
What is your favourite thing to do on weekends? I like to do arts and crafts, visiting furniture showrooms, photography, watch a girly movie, leisure reading and of course spending time with my love ones my husband Peter and four kids, Sahana, Edrik, Camilla and baby Jacob.
Profession? I am a qualified Interior Designer and worked as Commercial Interior Designer for some of Perth’s top construction firms for several years. I then transitioned into client-side project management with a national firm and then under my own banner as a Project Manager and Designer. I am a CIDN Perth committee member (Construction Industry Drinks and Networking) which I love as I strongly believe networking and personal branding is everything! Follow us on Instagram @cidnperth.
What is your passion? Chairs – “I love the shape of you” (with a laugh), the design, the frame – it sparks joy in my heart when I see a good design, I could talk about chairs for hours. My other passion is fashion! Well every form of creative output that keeps me think like art and architecture.
Workout routine? As a busy mum of four kids, I try to live a balanced lifestyle but I like food – from green smoothies/juices to ‘totally bad for you’ burgers so if I can workout twice a week I am more than happy. I also really enjoy cycling with hubby.
What kind of person are you, what’s your nature? I’m a very relaxed and positive person. I always try to make close people laugh and I don’t take myself too seriously. On the other side I’m very focused when it comes to work – I tend to work at night when the house is quiet. I’m not quick to judge and empathize quickly with people – you never know what they’re going through. I try to grow and evolve every day.
Mantra(s)? ‘Forget fear.’ ‘No pressure, no diamond.’ ‘Don’t wish for it, work for it.’
Do you speak other languages? Persian is my first language, then Azeri. English of course and I learnt and spoke Turkish for a year when I lived in Turkey.
Where are you from? I grew up in a city called Karaj located 20 km west of Tehran, at the foothills of the Alborz mountains.
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